01 // FIELD NOTES
Emails people actually open.
Notes from the people building them.
Open rate, subject line, abandoned cart, design, and segmentation playbooks for small ecommerce brands — pulled from real Milgo accounts and the inbox in front of you.
More playbooks
4 posts
02 // Subject Lines
10 min17 Subject Line Formulas That Earn Opens From Ecommerce Customers Who Have Seen Everything
Your subscribers have been marketed to since they were 12. Generic urgency doesn't work anymore. These 17 formulas do.
03 // Abandoned Cart
11 minThe Abandoned-Cart Email Sequence That Recovers 18% of Lost Revenue (Without Burning Margin)
Most abandoned-cart emails leak margin by leading with 10% off in email one. Here's a smarter sequence — and the CTR data behind it.
04 // Design & CTR
9 minEmail Designs That Click: 9 CTR Principles Every Ecommerce Brand Should Steal
A beautiful email that nobody clicks is a billboard nobody passes. Here's how to design ecommerce email for the only metric that matters: clicks.
05 // Segmentation
10 minPersonalisation and Segmentation for Brands Without a Data Team (or a Six-Figure ESP Bill)
You don't need a data warehouse to send relevant email. You need four segments, six personalisation tokens, and a habit of using them.
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